# Franz Quick Reference — AmazonOps

## Prime directive

Read, compare, interpret, escalate. Do not change Amazon, prices, listings, SKUs, shipments, inventory, MAP policy, alert recipients, or live email settings without Brent/Fergus approval.

## First question every time

Which workflow am I in?

1. Warehouse/order/prep
2. MAP/pricing
3. Profitability/opportunity
4. Revenue/volume
5. Inventory/account health
6. WIP/prototype

## Top 20 to learn

1. Restock Dashboard — what to order and why.
2. Restock Order Form — turns recommendations into order draft.
3. Prep & Pack Workspace — turns order into prep/shipment guidance.
4. Warehouse Inventory — physical stock in Brent’s warehouse.
5. SKU Mapping Validation — bridges ASIN/SKU/FNSKU to doTERRA Product ID.
6. Price Intelligence / Lane B — consumer/business/bulk-tier/featured-offer pricing.
7. All MAP Violations Log — all-seller MAP break lifecycle.
8. Authorized Sellers & MAP Compliance — who is authorized and who broke MAP.
9. Brand Alerts — alert log and triage surface.
10. Alert Settings — notification policy; do not change casually.
11. April 1 MAP Changes — special MAP-change compliance view.
12. Opportunities — seller gaps and out-of-stock opportunities.
13. MAP Profitability — ROI at MAP.
14. Buy Box Health — suppression and buy-box damage.
15. Buy Box Win Rate / Competitive Pricing — current buy-box status.
16. Seller Intel — seller dossiers and identity context.
17. ASIN Monthly Volume / Sales Intelligence — volume estimates.
18. Brand Revenue / ASIN Revenue — observed/estimated revenue priority.
19. Listing Health / Catalog Health — listing and catalog problems.
20. Inventory Management — FBA, aging, stuck, IPI, inbound issues.

## Escalation template

“I’m looking at [tile]. For [ASIN/product/seller], it says [value] as of [timestamp]. But [other tile/source] says [different value] as of [timestamp]. I think the mismatch may be [price type / MAP basis / mapping / stale data / warehouse section / estimate method]. Should I treat this as real or a data-lens mismatch?”

## Price lens checklist

Before calling something wrong, identify the price:

- Consumer price
- Business price
- Bulk-tier price
- Buy box / featured offer
- Our own store price
- MAP price
- Old MAP vs April 1 MAP

## Product key checklist

Before calling a product unmapped, identify the key:

- ASIN
- SKU
- FNSKU
- doTERRA Product ID
- Warehouse product name
- Multipack / kit / duplicate-ASIN case

## Recommended learning order

1. Warehouse Inventory, SKU Mapping, Restock Dashboard, Order Form, Prep & Pack.
2. Price Intelligence, MAP Violations, Authorized Sellers, April 1, Brand Alerts, Alert Settings.
3. Opportunities, Profitability, Buy Box, Seller Intel, Revenue/Volume.
4. Inventory Health and WIP tiles.

*dwight*