Franz Quick Reference
This source material is now linked into Pass 2 so Pass 2 is additive, not lighter.
Franz Quick Reference — AmazonOps
Prime directive
Read, compare, interpret, escalate. Do not change Amazon, prices, listings, SKUs, shipments, inventory, MAP policy, alert recipients, or live email settings without Brent/Fergus approval.
Agent/model routing
GPT-5.5 is the default brain/runtime for Fergus and the named agents unless Brent chooses a specific exception. Pick the owner by work type first, then choose the model lane.
- Fergus — dispatcher/talking piece; routes work and reports results.
- Dwight — strategy, analysis, recommendations, specs, complex thinking, agent routing decisions, and summarizing messy context into action. Dwight decides paths; he should not be the coder.
- Scout — mechanical research, scraping, browser automation, APIs, and data pulls.
- Cody — coding, debugging, refactors, scripts, dashboards, and deploy work.
- Bomb — PhotoBomb coding/build work.
- Drew — design, UI/UX, CSS, visuals, and polish.
- Clips — video, audio, transcription, ffmpeg, and media processing.
- Penny — writing, scripts, books, podcasts, and long-form content.
Coding default: Cody/Bomb use GPT-5.5 with medium thinking for serious work. Spark is the fast surgical lane when the task is already clear and bounded.
- Cody Spark — one-file fixes, config edits, obvious bugs, targeted tests, and small UI/content changes.
- Cody GPT-5.5 base — multi-file work, uncertain bugs, real implementation, deploy-risk work, and anything needing judgment.
- Bomb Spark — quick PhotoBomb surgical fixes.
- Bomb GPT-5.5 base — serious PhotoBomb coding/build work.
Rule: start with Spark only when the task is already clear and bounded. If Spark is not clearly moving in 60–90 seconds, relaunch narrower or escalate to the GPT-5.5 base lane.
First question every time
Which workflow am I in?
- Warehouse/order/prep
- MAP/pricing
- Profitability/opportunity
- Revenue/volume
- Inventory/account health
- WIP/prototype
Top 20 to learn
- Restock Dashboard — what to order and why.
- Restock Order Form — turns recommendations into order draft.
- Prep & Pack Workspace — turns order into prep/shipment guidance.
- Warehouse Inventory — physical stock in Brent’s warehouse.
- SKU Mapping Validation — bridges ASIN/SKU/FNSKU to doTERRA Product ID.
- Price Intelligence / Lane B — consumer/business/bulk-tier/featured-offer pricing.
- All MAP Violations Log — all-seller MAP break lifecycle.
- Authorized Sellers & MAP Compliance — who is authorized and who broke MAP.
- Brand Alerts — alert log and triage surface.
- Alert Settings — notification policy; do not change casually.
- April 1 MAP Changes — special MAP-change compliance view.
- Opportunities — seller gaps and out-of-stock opportunities.
- MAP Profitability — ROI at MAP.
- Buy Box Health — suppression and buy-box damage.
- Buy Box Win Rate / Competitive Pricing — current buy-box status.
- Seller Intel — seller dossiers and identity context.
- ASIN Monthly Volume / Sales Intelligence — volume estimates.
- Brand Revenue / ASIN Revenue — observed/estimated revenue priority.
- Listing Health / Catalog Health — listing and catalog problems.
- Inventory Management — FBA, aging, stuck, IPI, inbound issues.
Escalation template
“I’m looking at [tile]. For [ASIN/product/seller], it says [value] as of [timestamp]. But [other tile/source] says [different value] as of [timestamp]. I think the mismatch may be [price type / MAP basis / mapping / stale data / warehouse section / estimate method]. Should I treat this as real or a data-lens mismatch?”
Price lens checklist
Before calling something wrong, identify the price:
- Consumer price
- Business price
- Bulk-tier price
- Buy box / featured offer
- Our own store price
- MAP price
- Old MAP vs April 1 MAP
Product key checklist
Before calling a product unmapped, identify the key:
- ASIN
- SKU
- FNSKU
- doTERRA Product ID
- Warehouse product name
- Multipack / kit / duplicate-ASIN case
Recommended learning order
- Warehouse Inventory, SKU Mapping, Restock Dashboard, Order Form, Prep & Pack.
- Price Intelligence, MAP Violations, Authorized Sellers, April 1, Brand Alerts, Alert Settings.
- Opportunities, Profitability, Buy Box, Seller Intel, Revenue/Volume.
- Inventory Health and WIP tiles.
*dwight*